Assistant Marketing Manager

Orangetheory Fitness Boca Raton, FL

About the Job


The Assistant Marketing Manager will support the Brand Manager in successfully managing all internal national campaigns in order to drive retention and increased engagement among existing members, and increased referrals from members across all of our studios. This individual will help manage campaign development, timelines and key milestones, production and execution, defining a complete list of deliverables (including sizes/specs), and trafficking of all assets (externally and internally) for campaign launch. In parternship with the brand marketing team and sales team, this position will also help develop presentation materials to educate studios of our paid media campaigns in order to drive adoption and implementation across the network.


  • Support the Brand Manager in the development, planning, execution and post-campaign analysis of all internal member campaigns and strategic partnership programs
  • Understand and analyze the competitive and cultural landscape to help inform insightful creative briefs that will continue positioning Orangetheory as a leader in fitness
  • Support the Brand Manager to execute all key member programs outlined in the brand marketing calendar, ensuring that all deliverables and milestones are complete in a timely manner
  • Help manage creative development and deployment of owned media campaign assets (print, email, social, mobile, closed circuit TV) in collaboration with our in-house creative team and/or agency partner, delivering with creative excellence and ensuring deployment across the network
  • Help define local studio marketing best practices, while monitoring execution at the local level to ensure studios are upholding brand standards
  • Track project workflow, document actionable meeting notes and manage next steps to build upon momentum and successfully see campaigns through to launch
  • Participate in creative meetings and internal campaign planning meetings, generating strategic input and problem-solving skills to meet key business objectives
  • Provide network support, answering any local studio marketing questions as well as managing monthly email marketing newsletters
  • Liason with Creative Production Manager and internal teams to source necessary items required for campaign productions efficiently and effectively, e.g. sourcing member stories, scouting for studio shoot locations, securing retail and/or wearable merchandise, equipment, closed circuit TV screen graphics, etc.
  • Meet with internal legal team to identify and obtain approval of terms and conditions required for all advertising assets, and maintain a clear understanding of key deal points in any talent or music/rights contracts
  • Prepare and manage weekly status meetings with Marketing Director and Chief Brand Officer

Required Education and Experience

  • BA/BS degree in Marketing, Communications or related area
  • 3+ years of experience in brand strategy, creative development and production
  • 3+ years of experience working in a cross-functional team or with agency partners
  • A strong understanding of and experience developing insightful, integrated marketing campaigns
  • Strong verbal and written communication skills
  • Work effectively and efficiently under tight deadlines. Must be able to work under pressure
  • Strong presentation skills, able to communicate and articulate project needs and results clearly
  • Ability to work with senior business minds to help achieve objectives
  • Proficient in the use of Microsoft Office
  • Proficient in web tracking and analytics tools


  • Exceptional strategic thinking and problem solving skills
  • Excellent judgment in evaluating growth opportunities and optimizations
  • High proficiency in communication skills
  • Excellent organizational skills
  • Customer service oriented
  • Self-motivated
  • Ability to multi-task and prioritize workload under pressure
  • Excellent teamwork
  • Ability to build and maintain relationships