Vice President, Influence Marketing

National Football League New York, NY

About the Job

Job Description

The VP of Influencer Marketing will be responsible for developing a robust and innovative influencer marketing program for the NFL. You will design and build a program that allows the NFL to grow its image and popularity in mainstream culture, with a special focus on the youth fanbase. The successful candidate will have an entrepreneurial spirit with deep experience building and running an Influencer program for a sports or entertainment brand. It's critical that you know how to manage relationships with sports talent, and have deep relationships in the Influencer community. It is also critical that the candidate have relevant PR and social marketing experience.

Roles & Responsibilities

  • Plan and deliver influencer campaigns including paid amplification strategy across all main platforms
  • Identify, negotiate and manage influencers and talent across multiple channels
  • Facilitate development of strategic influencer-related activities for NFL stakeholders
  • Educate internal staff and key partners in how to run a successful Influencer program, including running introduction to influencer engagement training sessions and workshops
  • Understand and identify the path to purchase through influencer campaign, and techniques to track and assess performance
  • Provide creative content solutions for campaigns (from concept through to delivery)
  • Keep abreast of emerging partners, innovations, talent, platforms and tools and provide recommendations
  • Update relevant team members on outcomes - minimum monthly basis
  • Work collaboratively with teams both in our home market and overseas
  • Present confidently and with authority to external audiences in order to educate, engage and entice - winning trust and collaboration
  • Manage post campaign evaluation, highlighting strengths and identifying opportunities to improve future campaigns
  • Clearly understand ROI and measurement tools surrounding influencers (both to identify and evaluate)
  • Proactively identify and drive opportunities to grow and expand our Influencer Relations work
  • Provide input and lead the development of pitch documents
  • Create and manage program budgets


  • 15+ years' experience specifically leading influencer programming across multiple channels, within a media buying, advertising, communications, marketing, or public relations environment
  • Demonstrate knowledge and a passion for the influencer universe on all social channels
  • Excellent verbal and written communication skills
  • Accuracy and attention to detail
  • Strong technical background with advanced computer skills
  • Ability to work independently and as a member of a team, as well as independently
  • Aptitude to develop and maintain strong working relationships with both internal and external stakeholders
  • Ability to work under pressure, prioritize and handle a number of concurrent projects and tasks
  • Experience using influencer identification tools
  • Evidence of network with Influencer Marketing industry
  • Expertise of measurement frameworks within influencer programming to demonstrate ROI