About the Job
The social media manager will be responsible for leading a team of two social media coordinators to implement social initiatives, under the direction of the Editorial Manager and Digital Marketing Manager. He/she will work with both external resources (freelance writers, videographers, graphic designers and social influencers) and internal team members to help communicate and amplify the organization’s key messages on various topics via social channels.
This individual must have or be interested in developing a passion for and comprehensive understanding of sports and/or the professional bull riding landscape. A passion for pop-culture, entertainment and the ability to excite consumers through social media channels are essential.
Essential Duties & Responsibilities:
Help create content for and manage the day-to-day needs of PBR across social properties.
Manage all aspects of multiple social media accounts, including community development and content creation.
Create sharp, entertaining content (including but not limited to blog posts, newsletters, Facebook posts, Tweets, GIFs, images and short format videos) which engage the PBR audience across social channels.
Assist in the development of a distinct, recognizable and unique voice for the PBR that speaks effortlessly to the target audience, creating a rapport that builds community.
Lead a team of social media coordinators to achieve department goals with leadership activities including but not limited to day-to-day direction, evaluation, and ongoing coaching and development.
Monitor, recognize and implement ongoing improvements to workflow and output of each channel.
Collaborate with Editorial Manager, Digital Marketing Manager, freelance content creators and website management team to deliver a successful social strategy that aligns with the overall digital and brand strategy; activities may include concepting, producing, writing, uploading, formatting, scheduling and publishing content daily.
Serve as back-up for website updates/maintenance, including writing, editing and posting content.
Monitor best practices and trends in organic and branded social media.
Evaluate and interpret performance analytics for the purposes of designing fan/follower growth strategies and engagement level improvements.
Works with the Digital Revenue team to produce engaging paid social content for PBR and its partners.
At least 2-3 years’ experience creating and managing digital content at either a professional sports team, entertainment property or brand.
Complete understanding or capacity to gain a complete understanding of the professional bull riding and western sports landscape.
Proficient understanding of how all social platforms (Facebook, Twitter, Instagram, Pinterest, and Tumblr) and their communities work, including emerging platforms.
Demonstrated experience in developing cutting edge creative campaigns, with an emphasis on innovation, and writing premium quality content.
Thinks creatively and develops innovative social strategies to increase engagement and fan/follower growth.
Strong visual eye with regard to the creation of graphics and selection of images for social publishing.
Creative and strategic in nature with the ability to think outside the box and articulate “big ideas”.
Exceptional attention to detail and organizational skills.
Ability to meet deadlines in a fast-paced, dynamic environment.
Exceptional verbal and written presentation and communication skills.
Willingness to cover and travel to PBR events as needed.
Education & Formal Training:
Bachelor’s degree – Communication, Public Relations, Marketing, Informatics and or Business - preferred
Normal office hours Monday-Friday, non-event months
Weekend work during event season; some evenings during event season