Marketing Manager - Raleigh, NC

Professional Bull Riders Raleigh, NC

About the Job

Position Summary/Objective: The ideal candidate will be a self-starter who is energetic, creative, tactical and analytical with some experience in marketing, media and sponsorship sales as well as have a passion for delivering profitable revenue growth and results that exceed goals. This individual will have significant impact in growing the profitability of assigned events as well as driving performance and revenue for the PBR. The marketing manager will have oversight and responsibility for live event revenue streams and will be tasked with planning, organizing, executing a strategic plan to achieve PBR’s objective of driving profitable revenue growth as well as staying consistent with the overall Live Events Marketing and Sales strategic vision and corporate direction. Essential Duties & Responsibilities:

  • Develop, present and execute a comprehensive and clearly defined revenue based business plan that accelerates and achieve aggressive, profitable revenue goals
  • Execute a comprehensive marketing, media and promotional plan that utilizes, leverages and maximizes the following: research, media planning and buying, media/3rd party/partnership/sponsor/community promotions, PBR internal assets such as social, digital, live event, editorial and TV
  • Evaluation of all aspects of live event revenue and ROMI including but not limited to: marketing, advertising, promotion and earned media, research, ticket scaling, sponsorship and sales, non-traditional revenue and third party partners
  • Establish and maintain key deadlines as well as develop monitoring procedures for the regional team that are in line with Regional Director of Marketing
  • Research, review, identify and establish new and existing contacts and opportunities to drive incremental revenue
  • Develop strong relationships with new and potential sponsors to maximize marketability, activation, and usage of PBR intellectual rights
  • Work alongside Regional Director to forecast revenue projections, perform risk analysis, and manage costs and budgets for the region
  • Work cross divisionally with internal teams (including Sales, Creative, Digital and Social Media, Public Relations, Special Events, TV, Loyalty Marketing, Ticketing, Merchandise, and Finance/Accounting) to ensure maximization of internal resources for event marketing and sales campaigns
  • Work with Finance/Accounting to manage event budgets and drive cost efficiencies
  • Forecast revenue projections, perform risk analysis, and manage costs with the marquee events marketing budgets
  • Adept in adaptability and change management
  • Maintain key metrics and provide weekly, monthly and quarterly reports to the Regional Director
  • Additional duties as assigned Knowledge, Skills &Experience
  • Developing and executing strategic marketing plans and campaigns
  • Experience developing, managing budgets and forecasting skills
  • Demonstrated successful experience in making written and oral presentations as well as negotiating with media and partners
  • Exceptional oral and written communications skills
  • Extensive knowledge of Microsoft Windows Suites (Word, Excel, Access, Power Point, and Outlook)
  • Ability to manage multiple projects with varying priority at one time –to deliver results on time and under budget
  • Ticketing experience or venue box management experience – preferred
  • Previous marketing and sales experience - preferred Education & Formal Training:
  • B.A./B.S. Marketing, Economics, Business, Journalism, Public Relations - preferred Experience:
  • 2 or more years of experience in Sports or Live Event Marketing Working Conditions:
  • Normal office hours Monday-Friday, with some evening and weekend work
  • Position is based out of Raleigh, NC area
  • Travel to Headquarters in Pueblo, CO, events and meetings up to 50% of the time