Senior Digital Analyst
About the Job
A digital & technology savvy individual, the Sr. Digital Analyst will drive the success of the Red Bull Media House through actionable insights that define digital strategy, grows audiences, optimizes media production, and informs how users engage with our content which leads to consumption. This person will deliver actionable insights and executive level reporting through their strong understanding of digital media measurement while up-leveling analytic partners. This person will leverage the available proprietary and syndicated analytic tool sets but also define and build future programming analytics. Deliverables will be key to building campaign briefs, content greenlighting, programming performance measurement, and audience optimization. Successful partnership with cross-functional teams and analytics community will allow for this person to deliver new engaging reports and actionable insights, support highly relevant content, and drive Red Bull digital communities. YOUR EXPERIENCE INCLUDES: (proven performance in) 7-8 years of sports/music/entertainment analytics experience related to digital media consumption, user behavior and engagement, or programming and content performance Strategic thinker with expert analytical skills and the ability to find and tell a clear story and generate actionable insights using on data analysis and visualization. Experience with regressions analysis, predictive modeling, media effectiveness and ROI measurement Practical experience and work stream implementation of SQL, R or Python Deep understanding of digital platforms (Facebook, Instagram, YouTube, etc.), content strategies, and performance measurement Experience with BI tool dashboards, including: Tableau, Looker, SAP Orca, Google Data Studio Proficient in Google Analytics, YouTube analytics, Sprinklr, social business manager tools, social listening and audience measurement Effective communication and ability to grow and maintain trust with partners Bachelor’s Degree or equivalent in related discipline MBA or Data Science Masters Preferred Certification in web based analytics tool sets a plus (Google Analytics IQ, comScore Certified Expert, Adobe Digital Analyst Certification, Digital Analytics Association Certified Web Analyst) Apply In your cover letter, please include an explanation of why your experience is specifically relevant to this role at Red Bull. We want to see your personal style – what makes you tick and why you think your next opportunity is here with us.