Digital Marketing Coordinator

Trek Bicycle Corporation Encinitas, CA

About the Job


Position Description

Electra is looking for an energetic and motivated digital marketing coordinator to join the team. The digital marketing coordinator will lead website updates and maintenance, marketing automation, social media, video and general digital media strategy. Responsibilities include leveraging online platforms to support brand building, lead generation, and customer acquisition.

Position Responsibilities

  • Manage website updates and maintenance
    • Contribute to internal content management systems, audits and updates website content
    • Collaborate effectively with product experts and internal teams to strategize and develop content and drive online traffic
    • Review site analytics and provide insights for optimization
  • Develop and execute email marketing strategies to support sales and campaign materials through marketing automation platform, Bronto
    • Work with sales and marketing teams to create integrated campaigns in alignment with new product launches, marketing campaigns, existing product up-sell and new market development
    • Manage contact database and distribution of email marketing campaigns
    • Analyze delivery statistics for click-through, visits and usage amounts to provide monthly reports
  • Manage social media communities in collaboration with marketing team
    • Create social media strategy to support overall marketing goals and sales objectives
    • Manage and create content for social media posts, including developing and executing monthly content calendars for global use
    • Update, listen, respond and develop best practices for social media platforms - primarily Facebook, Instagram, YouTube
    • Research and analyze new digital and social media trends and monitor the online competitive landscape
  • Lead video implementation strategy
    • Manage and research best practices related to video integration and promotion
    • Lead internal training on using and sharing videos
Position Requirements

  • 2+ years experience in digital marketing
  • Experience with html, website content management systems, email marketing platforms and social media platforms
  • Strong understanding of and experience with digital marketing functions, strategies and tactics
  • Exceptional communication skills, writing capabilities, project management
  • Outstanding attention to detail and sense of urgency
  • Driven, organized, proactive and efficient
  • Degree in marketing, communications or related field

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