Manager, Integrated Campaigns

FanDuel New York, NY

About the Job

FanDuel Group is an innovative sports-tech entertainment company that is changing the way consumers engage with their favorite sports, teams, and leagues. The premier gaming destination in the United States, FanDuel Group consists of a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, and TV/media, including FanDuel, Betfair US, DRAFT, and TVG. FanDuel Group has a presence across 45 states and 8 million customers. The company is based in New York with offices in California, New Jersey, Florida, Oregon, and Scotland. About the role Sitting at the center of all marketing activity, the Integrated Campaign Marketing team acts as the connective tissue between the Revenue, Creative, Growth, CRM, and Product teams to assist with the planning, execution and reporting of multi-channel campaigns that drive new user growth and customer retention across both Fantasy Sports and Sportsbook. What you’ll be doing… Work closely with the Director, Integrated Campaigns to establish and manage company’s marketing planning and activation calendar Evangelize the process for integrated marketing plans from start to finish, ensuring all campaign elements are designed to hit growth and revenue targets Cultivate relationships and liaise between Marketing, Product, Finance and Analytics counterparts by leading a tight communication process that ensures all stakeholders are engaged and informed Assist with creative brief development and work with the Project Management team to establish processes to set campaign conceptualization and execution timelines Develop presentation and post-mortem decks and materials for integrated marketing campaigns Identify key sporting moments for campaign activation for both Fantasy Sports and Sportsbook Establish and implement more efficient workflows and processes Maintain a pulse on the current industry landscape across both competitors and marketing technology and best practices What we’re looking for... 5+ years of brand marketing experience Experience executing integrated marketing campaigns in a robust business with multiple, diverse stakeholders Comfort managing concurrent projects in an ever-evolving, fast paced landscape Equal enthusiasm for high-level strategic planning, creative thinking, and tactical execution A data-driven leader that is results obsessed Love of sports and all the fandom that comes with it! What you get in return Beyond working with such a great team? An exciting environment with real growth Contribute to exciting products used by a highly passionate user base Personal learning and development opportunities Unlimited holiday allowance 401K plan Attractive health insurance plans There's more, but we don't want to go on and on. FanDuel is an equal opportunities employer. Diversity and inclusion in FanDuel means that we respect and value everyone as individuals. We don't tolerate bias, judgment or harassment. Our focus is on developing employees so that they reach their full potential