About the Job
Responsibilities Under the direction of the Senior Director of CE Marketing, oversee the execution of an overall golfer engagement plan. Additionally, assist leader with strategic planning for the business. Contribute to the strategy and development of an overarching portfolio marketing plan aimed at identifying best cross-sell prospects as well as fostering interactions among portfolio products to drive membership. Partner with Belfast team to develop an international launch plan for this new product- leveraging learnings from U.S. to drive expansion into Ireland and the UK Manage the promotional calendar for all engagement, loyalty and referral programs Partner with business intelligence and CRM teams to design optimal contact and offer strategies for all engagement programs. Implement and track the national and local marketing tests aimed at driving incremental spend and increased loyalty through all engagement programs and channels Collaborate closely with the engagement and loyalty specialists on the development and execution of social media and content strategies, providing direction and guidance as necessary Collaborate closely with other department and business leaders as necessary to provide guidance on engagement programsQualifications/Requirements Demonstrate passion and strong knowledge of the golf and/or travel industry
Mission: Oversee portfolio of golfer subscription engagement programs to help launch and profitably manage a new product, including growth of membership and participation.
We seek a highly-motivated and driven individual to help oversee the development and execution of all efforts aimed at growing our subscription base for a new portfolio product. Efforts should be focused on executing a strong Year One marketing plan as well as applying strategic portfolio management to ensure all participating businesses are positioned to contribute to overall growth in members and revenue.
3 - 5 years post-college experience in marketing, customer engagement, customer loyalty as well as social media
Strong command of CRM marketing as well as social and digital marketing skills
Demonstrate strategic acumen as well as strong execution skills.
Relationship builder - able to work across departments
Proven analytical experience, as well as a strong working knowledge of analytics platforms (Google Analytics, Omniture, Salesforce.com, Tableau, etc.)
Solid communication skills, both written and verbal
Dependable organizational and project management skills
BA in Marketing, Communications or other relevant degree
Demonstrated ability to work under pressure, managing several projects simultaneously and setting priorities with minimal supervision
Work well in fast paced, team-oriented environment
Candidate must submit a resume/CV through www.nbcunicareers.com to be considered
Must be willing to work in Orlando, FL
Must be willing to submit to a background investigation
Must have unrestricted work authorization to work in the United States
Must be 18 years or older