Sr. Product Manager

Fanatics, Inc. Boulder, CO

About the Job

Company Profile
As the global leader in licensed sports merchandise, Fanatics is changing the way fans purchase their favorite team merchandise by partnering with top leagues, clubs and soccer brands worldwide to offer the largest collection of timeless and timely gear from every pro and college team online, on your phone, in stadiums or on-site at the world's biggest sporting events. A top 50 Internet Retailer Company, Fanatics comprises the broadest online assortment by offering hundreds of thousands of officially licensed items via its Fanatics ( ), FansEdge ( ), Kitbag ( ), and Majestic ( ) brands, as well as the largest selection of sports collectibles and memorabilia through Fanatics Authentic ( ). A multi-channel company, Fanatics operates more than 300 online and offline stores, including the e-commerce business for all major professional sports leagues (NFL, MLB, NBA, NHL, NASCAR, MLS, PGA), major media brands (NBC Sports, CBS Sports, FOX Sports) and more than 200 collegiate and professional team properties, which include several of biggest global soccer clubs (Manchester United, Real Madrid, Chelsea, Manchester City).



We are looking for a Product Manager to join our lean but high performing team of PMs to deliver the most innovative online shopping experience in licensed sports goods. In this role, you will partner with business, design, UX and development teams to define our shopping experience strategy. The ideal candidate loves clean, well designed user experiences, knows how to use data to drive design decisions and understands the unique demands of e-commerce. We like PMs who are both technical enough to engage with developers and commercial enough to easily partner with our business leaders.

Principal Duties and


  • Own and drive the implementation of customer experience features, in alignment with specific goals to improve the customer shopping journey and other KPIs
  • Use data and structure effective A/B tests to gauge feature impact on key metrics
  • Define and document specific requirements in ways that make sense in the context of an agile process (written, visual, direct conversation) in sufficient detail to allow developers to execute effectively
  • Define an implementation roadmap and provide accurate timelines and status back to business stakeholders
  • Monitor and understand the development calendar - know where your products are in development at all times and manage blockers and dependencies
  • Define processes to ensure that as we ship new products and features, tracking requirements are factored in and are not and afterthought in our product development process
  • Understand the broader product roadmap and technical direction of the company to anticipate future needs and challenges

Education & Experience Requirements

  • Be technical. Computer Science, or related degree. Minimum BS degree.
  • Have business acumen. Understand tradeoffs between the perfect user experience, and the constraints of time and business goals. An MBA is a plus.
  • Be good with people. Have the ability to develop strong and effective relationships with technology and business teams
  • Have experience with Agile methodologies and tools. Jira is a strong plus.
  • Be skilled at writing effective requirements in the form of concise stories, with success criteria and the rationale behind a given feature request
  • Be curious, creative and interested in technology and ecommerce innovation. Want to learn the business and how our customers interact to anticipate future needs.
  • Have excellent communication skills.
  • Experience with personalization and optimization platforms are a nice to have.