Director, Wholesale Marketing

Under Armour Baltimore, MD

About the Job

Summary The Director, North America Wholesale Marketing is responsible for marketing strategy and oversight of execution for all marketing related activity within wholesale accounts in North America. The teammate in this role will lead a team in crafting account specific go-to-market strategies, positioning and activation plans in partnership with the regional category marketing team. It is essential that the Director, North America Wholesale Marketing focus on driving retail sales and Brand consideration and affinity by delivering consumer-focused marketing activations, tailored by account. This leader will ensure Under Armour products are powerfully positioned in North America wholesale accounts, to connect with customers and drive sales. What will you do? Lead and coach a team to:

  • Lead team to plan and execute marketing activations with accounts that connect to regional category & Global strategy and drive North America sales and brand health.
  • Deliver Account Integrated marketing plans in season and contribute to 3YP planning.
  • Work with regional cross functional partners (category marketers, merchandising, visual, etc.) to prioritize account positioning and storytelling within North America. Focus on Brand building and revenue through Tier 1 and foundational commercial stories
  • Author briefs (account specific master briefs) to initiate and develop account-level activations for the North America region, building on regional & Global category briefs where relevant
  • Partner with North America marketing channel teams to consult on seasonal tactical briefs and acts as a stakeholder throughout seasonal execution for on brief and on budget.
  • Drive and delivers go-to-market timelines for relevant wholesale account campaigns
  • Coordinate with the regional category team to ensure wholesale account activations are regionally relevant, integrating account positioning and prioritization into planning Accountable to:
  • Ensure briefs and feedback provided to regional category team aid in the development of campaign elements that can be successfully leveraged by the wholesale account team
  • Build budget for wholesale account activation, making decisions for investment across accounts. Acts as stakeholder in execution with marketing channel teams and NA MKTG leadership.
  • Partner with and supports North America Marketing Leadership in delivering KPIs and Strategies for the region
  • Regular operating routines with all Wholesale cross functional team leaders (Sr Dir/VP merchandising, sales, planning) strategically plan account position, segmentation, marketing activations.
  • Deliver relevant insights and performance to key stakeholders to calibrate progress to goals and in season optimization
  • Assist North America Marketing Ops to measure effectiveness of marketing tactics
  • Partner with Canada Wholesale team to review marketing plans and articulate the North America wholesale approach and strategy
  • Partner with Marketing leadership at wholesale accounts to drive shared priorities, investments and performance.
  • Other duties may be assigned Competencies To perform the job successfully, an individual should demonstrate the following competencies:
  • Consumer Orientation - Able to think consumer-first and drive relevant strategies that drive preference and loyalty for UA
  • Analytical - Synthesizes complex or diverse information; Uses intuition and experience to complement data
  • Problem Solving - Identifies and resolves problems in a timely manner; Gathers and analyzes information skillfully; Develops alternative solutions; Works well in group problem solving situations
  • Team building and leadership – Able to influence others, drive consistent execution, effectively address challenges and lead a team of peers to solutions
  • Business Acumen – Agile decision-making, entrepreneurial nature, ability to formulate a strong POV and adjust plans strategically in a changing environment.
  • High Initiative- Able to create and drive plans independently. High level of curiosity and inventive thinking to differentiate our Brand. What do you need?
  • GET IT DONE, DONE, DONE – ACCOUNTABILITY Takes responsibility for achieving team requirements, tasks, and objectives, even if other resources are required. Goes the extra mile to get the work done and meet commitments made to others.
  • FIND A BETTER WAY – CREATIVITY & INNOVATION Seeks to improve upon the status quo by proactively creating new, unique solutions to make UA better. Asks challenging, open-ended questions to inspire innovative thinking in other Teammates.
  • WIN TOGETHER – COLLABORATION Demonstrates reliability, working openly with cross-functional Teammates. Takes the lead, whether in an individual contributor or manager role. Builds working relationships with others, seeking out and encouraging the exchange of constructive feedback.
  • THINK GLOBALLY – GLOBAL PERSPECTIVE Seeks and applies understanding of cultural differences when conducting business and interacting with others globally. Adapts behavior to the local culture to demonstrate respect and gain trust.
  • MAP THE FUTURE – STRATEGIC VISIONING Applies understanding of internal and external challenges to contribute to the team's vision for the future. Asks questions to confirm how team priorities support UA's overall vision.
  • BUILD A GREAT TEAM – BUILDING TALENT Seeks opportunities to develop self and other Teammates. Gives timely, specific feedback on performance, tasks, goals, and developmental needs. Motivates Teammates by sharing team objectives that highlight opportunities and the impact of their work. Identifies and selects talent to meet business needs.
  • MAKE THE RIGHT CALL – INTEGRITY & ETHICS Acts in alignment with UA values and principles, encouraging other Teammates to do the same. What have you accomplished already?
  • Bachelor’s degree required
  • Minimum of 8 years of relevant marketing experience in a fast-paced, product-oriented, consumer-driven company
  • Build marketing strategies tied to a business plans (long and short-term)
  • Strong Product Marketing
  • Consumer and Business Analytics
  • Consumer Segmentation and Targeting
  • Strategic and Creative Process Briefing
  • Budgeting, ROI Quantification
  • Internal client partnership-building with product teams
  • Be globally curious in nature
  • Strong written and verbal communication skills, to include: creative briefs, presentations (Power Point, Keynote, and verbal), great storytelling
  • Previous experience at Sports Company or retail environment is a plus
  • Microsoft Office (Outlook, PowerPoint & Excel)
  • Keynote