Director of Digital Marketing

Louisiana State University Baton Rouge, LA

About the Job

Job Description
Director of Digital Marketing Athletics - Marketing and Promotions Louisiana State University

Job Responsibilities:

75% Develops marketing and brand activation initiatives with a goal of differentiation in the collegiate athletic market space; Develops innovative digital marketing strategies that support the LSU brand utilizing digital, social and emerging technologies in coordination with external communications teams; Oversee development of comprehensive marketing plans for assigned sports to include attendance, ticket sales, and marketing materials.

20% Assist with in-game fan experience and operations for various sports, including coordinating promotions and live engagement initiatives, and fan giveaways.

5% Other duties as assigned.

Minimum Qualifications:

Bachelor's degree with three years' experience in sports industry marketing at the collegiate or professional level; Extensive knowledge of social media platforms(Twitter, Instagram, YouTube, Snapchat); Experience with data tracking and social media monitoring tools; Strong oral and written communication skills; Experience in fan engagement and game-day marketing operations; Knowledge of digital ad placement & promotions.

Special or Physical Qualifications:

Ability to work extended days, weekends and holidays. Travel may be required. Additional Position Information:

Background Check - An offer of employment is contingent on a satisfactory pre-employment background check.

Benefits - LSU offers outstanding benefits to eligible employees and their dependents including health, life, dental, and vision insurance; flexible spending accounts; retirement options; annual and sick leave; 14 paid holidays; wellness benefits; tuition exemption; training and development opportunities; employee discounts and more!

LSU is committed to diversity and is an equal opportunity/equal access employer

HCM Contact Information:

Questions or concerns can be directed to the LSU Human Resources Management Office at 225-578-8200 or emailed

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